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Photography EssayThe purpose of picture taking is to present to the witnesser a view of the knowledge domain that is non norm anyy seen. With the advent of devise photography however, the view of this sphere is skewered. Fashion models do not present a true reality totally a be world in which being too debase is regarded as high manner. With works such as Lachapelle the use of morphing reality and creating ones own reality is more and more kosher in the world of high fashion. It is with the re-evaluation of beauty that fashion photography has enchanted and changed the world.This surmise plenty be sight in the way women and men dress, in their progression of outfits, daily work clothes, celebratory clothes and all of this reflected in the economic up rise of the consumers desire to be in fashion for the season. LaChapelle explores and exploits this need finished his photography and although not always paying attention to the status quo on what fashion photography is , he presents his viewers with his own perspective on beauty done and through fashion. The topic of fashion has always held my interest, peculiarly fashion photography.The way in which the lensman can create dissimilar demesnes of existence through different angles, burnished lenses, and outfits has been a great intrigue of my interest in art. My favorite photographer is David LaChapelle which is why I choose him for the explore and analysis part of this project. The way that he does fashion photography is a reinvention of it. He does not just accomplish what no one else can accomplish in photography unless he also puts humor into his pieces as will be explained later.He makes fun of fashion, or the extremes which volume put on fashion by creating a world through photography in which his fluency matches this humor as can be seen in his Shoes to Die For photograph. Thus, he is a photographer I admire because he does not take himself too seriously. Introduction Fashion photogr aphy is closely portability and malleability. A model can be incorporated into a fantastical environment for which only the rallying cry surreal can be used to define. In modern day photography there is a myriad of photographers each striving for a raw lens, a refreshed way in which to deliver a fantastic catch.In the history of fashion, nothing is so transcendental than photography. The image in fashion has been primarily focused on the model and how well the model sells the clothes it is in the photograph that novelty over the decades has skyrocketed into a true art frame of reference. Fashion photography does not succumb to the norms of portraiture that Daguerre do famous nevertheless to focal points of beauty in landscape, cityscape and how well assembled the model appears in those scenes. Body MediaWith the act of thinness, the disease anorexia is conjured up since the advocating of the media towards a thinner womans bole, disorders such as anorexia and bulimia aff irm be sum up predominant among women and men. In the Western culture this come up phenomenon has become a central situation for overly conscious people who focus on their appearance, as Dittmar and Howard state, they learn to see themselves as objects to be prospected at and evaluated by appearance. This pressure is constantly reinforced by a strong ethnic idealistic of female beauty, and that ideal has become synonymous with thinness (477-478).With this notion in the forefront of the paper other(a) issues such as model size as they ar propagated through the media become a rising concern. Dittmar and Howard go on to state that roughly 20% of models in the fashion industry are skinny which in term clinically diagnosis them with the condition of anorexia nervosa. These conditions give further rise to other womens problems. Since the cultural idea of thinness as perpetuated by the media and the fashion industry is to look at increasingly thin body types, the average woman or man tries dieting and exercising to keep up with the model.When the average woman or man finds that they are still not normal ac stacking to the cultural guidelines of the word, they begin to be dissatisfied with their bodies which leads to low self-esteem, Thus it stands to reason that women are likely to experience body dissatisfaction, low self-esteem and even eating disorders if they internalize and strive for a beauty ideal that is purely thin and essentially unattainable (478).The mass media is the continual hindrance to a healthy body image for Americans. The media is a neighborly influence that reinforces these ideals through repetition and product placement. The media is a visual stimulation permit the American public voyeuristically fantasize about ultra thin models and having a body (sometimes these bodies are digitally re-mastered) that provides relative pleasure in shape.Dittmar and Howards article highlights one such concern with the UK regimen in which they held a conference in June 2000 to discuss this issue of thinness and the media and to in essence hand about banning the use of these too thin models as media advertisement since the image essentially gave authority to the public to suffer and toil over gaining a great body, no matter the public acquired anorexia nervosa or other clinical conditions. The detriment of this fact, the fact that thinness is amounting to such problems as anorexia nervosa raise many social and cultural issues.The cultural issue may best be summarized in Dittmar and Howards article as they quote Naomi Campbell and Claudia Schiffer, both spokespersons for top models, (s)tatistics have ingeminately shown that if you stick a beautiful skinny young woman on the cover of a magazine you sell more copiesAgencies would say that we supply the women and the advertisers, our clients, want. The clients would say that hey are selling a product and responding to consumer demand. At the end of the day, it is a business a nd the fact is that these models sell the products (478).Thus, the opposite word side of the spectrum is arguing that businesses or model clients are merely representing something that already exists within the cultural dynamic. The agate line is that thin models represent what people want to see and so the products the models are ad sell more copies. The clients of the modeling agencies are merely tied into the vicious cycle of believing what they want to believe. Although this point seems somewhat valid, the validation stops when such perpetuating leads to serious illnesses (in some cases anorexia or bulimia have lead to death).It can plainly be deciphered from the above text that body image is created by the media, as Guttman quotes in her article Advertising, My Mirror in an interview with Christian Blachas, That image comes to us from the fashion world. People like to say advertising starts trends like the recent wave of fashion pornography. But this came nifty from design ers and fashion journalists. The job of advertising is to pick up on trends. Its rarely subversive because brands acquiret gain anything from shocking people too oftentimes. Advertisings a remarkable mirror, but it doesnt start fads (25).Consequently, Blachas is stating that if fault is to be placed anywhere for the over correction of dieting, then the rouse is not on the fashion industry but on advertisers who are the ones who pick up trends and give up these trends to filter down to every consumer thus, while 20% of models are diagnosed as too thin this germane(predicate) percentage can be related to the American public. Since the blame seems to be resting with the advertisers, another close look at the media needs to be given. The media perpetuates fads and other culturally influential eras, but this seems to have heightened within the foregone few decades.The bombardment the public receives from the media and in particular from the advertising end of the media is seen not only in commercials but in product placement in music videos, and movies. Magazines also aid in distributing the advertisements ideals as can be seen in repeated simulation on television soap operas, just as much as from fashion magazines, as Hargreaves and Tiggemann state in Longer term implications of responsiveness to thin-ideal support for a cumulative hypothesis of body image disturbance? , Although this evidence appears to support the medias negative move on body image, various methodological limitations need to be acknowledged.In particular, the causal direction of correlations between body dissatisfaction and media use remains a challenge. The causal direction is clear in controlled laboratory researchOne possible link between individual reactive episodes of dissatisfaction in response to specific media images and the growth of body image is that enduring attitudes, beliefs, and feelings about bodies and appearances accumulate over time through repeated pic to ideals of attractiveness in the media (466).Thus, the level of insecurity is maintained in the public through the barrage of repeated body images through advertisements. In the composition of photography there are many elements which define the median(a) line, color, focus, brightness, scenery, shadow, etc. The evolution of fashion photography hinged upon the mass reproduction of images in magazines. In Germany, in the early(a) 20th century, fashion became fully popular and available to the populace through Berliner Illustrierte Zeitung and Munchner Illustrierte Presse .It is in the magazine world that fashion photography began its popularity . As soon as fashion hit a mainstream cord with the public, magazines sales soared and thus was born the beginning of the history of fashion photography. There was great demand for magazines especially fashion. Women and men would see what to wear, how to wear to it, what was in style and the modern world finally had the leisure to quest for the marke t of clothes as fashion.With this demand installed in the public, it was up to the photographers of the early fashion industry to come up with new ways in which to depict the model, the clothes and entice women and men to dress harmonise to what was portrayed in the photos. This is where composition of the photo is required to ensure new and deliberate methods of fashion portrayal. With the onslaught age of color introduced in photography in the 1930s and 1940s as the encyclopedia elaborates, Nonetheless, color remained a sidelight in photography until the 1930s because it required considerable patience and expense on the part of both photographer and printer.The dominance of color in terms of reproduction and everyday picture-taking did not begin until 1935, when Kodak started to sell Kodachrome transparency film, and was completed by the introduction of color-print films and Ektachrome films in the 1940s. With color photography, the realm of the fashion world drastically changed . The limits of black and white and sepia toned magazine covers gave way to resplendent exhibits of color combinations, and a wide range of fabrics that women and men could now see, duplicate, or buy.Fashion photography changed from word picture high-class society women to models in every day clothing. Professional photographers were then counted on to resonant the fortuity of how fashion should co-exist with society. With course and Harpers Bazaar photographers were hired full time to create, in the magazine, a gallery of fabric eye candy dressed on a model with a backdrop. June 1, 1947 Vogue cover. The most notable photographers at the time were pictorialists , Edward Steichen and Englishman Cecil Beaton. The incorporation of art into photography made the photographs more believable as high fashion.Steichen and Beaton glamorized the models with enhanced lighting effects, which lionized the models and made the magazine world believe that fashion through photography was otherwor ldly. Among new techniques being used, the online encyclopedia states, American Edward Steichen and Englishman Cecil Beaton, both one-time pictorialists. These photographers began to use elaborate lighting schemes to pass the same sort of glamorizing effects being perfected by Clarence Bull as he photographed new starlets in Hollywood, California. Martin Munkacsi initiated a fresh look in fashion photography after Harpers Bazaar hired him in 1934.He moved the models outdoors, where he photographed them as active, energetic modern women. So began the movement of high fashion. Martin Munkacsi photograph. In the movement, the use of fashion as advertisement was key in growth a market for fashion photography. It is through marketing advertising, that fashion photographers began to be highlighted, as the encyclopedia states, The new approach to photography in the editorial content of magazines was matched by an increasingly sophisticated use of photography in advertisements.Steichen, w hile also working for Vogue and Vanity Fair magazines, became one of the highest-paid photographers of the 1930s through his work for the J. Walter Thompson advertising agency. These photographers, as well as others, helped to make advertising an art form through use of portraying models hands in product placement, and altogether give to ever-widening audience of magazine buyers. Fashion photography changed through the utilization and realization that product sold only through its modeling and photographic depiction.