ACCOR Group's Expansion Strategy Research Paper

ACCOR Groups Expansion Strategy - Research Paper spokesperson8,121+ 6.8EBITDAR2,32111.4EBITDAR margin28.6%1.2Operating profitBefore tax90724.8The growth rates for the company in revenues for course of study 2007 were as per the followingRevenues + 6.5%Expansion + 4.3%Impacts of the currency (decline of dollar against Euro) - 2.7%Disposals - 1.3%Growth rate+ 6.8%AnalysisAmntIn m 9000 - 8000 -7000 - 6000 - - 5000 - 4000 - 3000 - 2000 - 1000 - Revenue EBITDAR Profit (before tax)Graph of the two financial statements Revenue, EBITDAR, profit (before tax) category 2004Year 2007 11 -10 - 9.0 - 8.0 -7.0 - 6.0 - -% 5.0 - 4.0 - 3.0 - 2.0 - 1.0 - Revenue EBITDAR Profit (before tax)Graph of the two financial statements Revenue (reported change), EBITDAR (reported change), profit before tax (reported change)Year 2004Year 2007i. Before implementation of the new strategiesAs per the above table, the companys profit before taxation amounted to 592 one thousand thousand which was13.2% for that year . In the akin year, the companys consolidated revenues shot up by 4.3% which were the same as moving from 295 gazillion to 7,123 million. Not including...While carrying come in the research regarding ACCOR group of companies, importance of selecting the appropriate paradigm is emphasized. This includes the opinions on how to carry out the research as rise as the necessary approach of data lay inion and analysis. The methods utilize to collect the appropriate data included a quantitative data collection approach getting the pertinent data from the companys management information systems where it has provided its financial reports before the implementation of the strategies and after this period. The collected data is thusly analyzed using tables and charts in order to draw conclusion on whether the strategies made any changes to the company. in that respect is also analysis of the strategies used by two other major rivals of ACCOR group of companies which are used to corrobo rate the hypothesis to be deductive. Roy 1995As per the above table, the companys profit before taxation amounted to 592 million which was13.2% for that year. In the same year, the companys consolidated revenues shot up by 4.3% which were the same as moving from 295 million to 7,123 million. Not including the cause of transitions in scope of exchange rates and consolidation, the revenues went up by 4.6% for the same year as well as 5.1% in the fourth section of the year. This indicated the companys demand in the groups activities.